Marriott International, Inc. (NASDAQ:MAR) has announced that it is now the official corporate partner for the National Collegiate Athletic Association (NCAA) for all the 90 championships.
Special services to be offered
This offer has left Marriot with all the rights to activation, media and marketing for all of the championships by NCAA in Phoenix and Dallas this coming spring. This includes the Final Fours for both men and women. Marriot will also be in a position to offer unique tournament experiences in conjunction with the NCAA, CBS Sports and Turner Sports. This offer will be exclusively to loyalty members and its guests. The reward program members will also be able to use their points to vote on the ‘Ultimate Men’s Final Four Weekend Experience’. Other related offers include two tickets to the Final Four and national championship game, VIP access to a range of Final Four weekend events and overnight accommodations at JW Marriot Scottsdale Camelback Inn Resort & Spa inclusive of to and from transport to all the weekends functions in Phoenix.
Comments from NCAA
Dann Gavit the NCAA senior vice president in charge of basket ball stated that the whole NCAA fraternity was very excited to have Marriot on board during the championship events this year. He added that NCAA was looking forward to working with the numerous hotel brands that will see to it that the student-athletes, administrators, couches and even fans get top of the quality hospitality and services throughout the events. They all look forward to a memorable experience.
Marriot’s reaction
Steve Heitzner the chief sales and marketing officer commented on behalf of Marriot. He expressed their excitement and pride in being the ‘chosen one’ to serve the NCAA as the official partner. He went further to say that just like traveling brings people together from all walks of life, so does sports and therefore its the obligation of the hotel to ensure all guest access meaningful and inspiring experiences in their stay at the hotels.
The hotel did not disclose the amount of the deal. Comparing figures with last year’s deal with Sheraton, NCAA championships were worth between $10-$12 million and $35 million for corporate. Marriot may have a fortune out of it. Marriot is under NASDAQ stock exchange with ticker code MAR.
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