Twitter Inc (NYSE:TWTR) is on its way into solving the problem of massive flow of hateful content on its platform. The micro – Blogging Company says that digital abuse has been perennial to its operations. It has also confirmed that it has been trying to fix it for some time now and its efforts have finally yielded fruits. Reliable reports have it that as part of the solutions, Twitter is acquiring Smyte, a startup company focused on building and improving technology.
An indication from Smyte’s website shows that it will be closing down almost immediately to facilitate the absorption. However, details of how much the deal will cost Twitter are unknown.
The Smyte team has dealt with many unique issues related to online safety
Twitter’s move is timely given that Smyte has been specializing in safety, spam, and security issues. It has been working behind the scenes in the prevention of fraud and abuse on digital platforms. It is worth noting that has been handling safety and security for of the world’s largest companies. Thus, its massive experience in security issues will come in handy to Twitter’s team.
There has been several complains outlining Twitter’s slow speed in taking action against trolls and bullies. The site has been accused of devolving into space, which allows hateful comments. This has been a serious concern to the platform’s CEO Jack Dorsey who laments, “We aren’t proud of how people have taken advantage of our service, or our inability to address it fast enough.”
However, the company says, it feels ready to hack the challenge given that it will be tapping into Smyte’s proactive approach as well as its review tools. In addition, it will incorporate Smyte’s technology into its products.
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Twitter has lined up bigger things through the year
Apparently, this is not the first time, Twitter is acquiring startups though it is the first one this year. The platform has previously acquired Yes, Inc, a mobile app startup. On the other hand, Smyte has had experiences with TaskRabbit, Quora, and Meetup as its customers. Its founders Pete Hunt, Julian Tempelsman, and Josh Yudaken are also not short of experience from big institutions such as Facebook, Inc. (NASDAQ:FB).
Nonetheless, Twitter has been moving from one strength to another. This year, the platform has experienced double stock and perhaps triples in the last couple of years. It is now trying to redeem itself as a reliable home of news with a primary focus on live video, the main target being the 2018 World Cup.
Meanwhile, it remains to be seen whether or not Twitter’s new move will help in containing hundreds of millions of users as it seeks to promote “healthy conversations” on the platform.