Adobe Systems Incorporated (NASDAQ:ADBE) and Oracle Corporation (NYSE:ORCL), Adobe’s marketing subsidiary have both made to the list of top digital marketing companies. Adobe recorded $465 million in clouding revenue at the end of 2016 representing a 33% increase from the previous year. Although its cloud marketing sales are far below Adobe’s creative cloud sales, it is quickly becoming a lucrative industry.
What may be shocking however is that Oracle performed very exemplary according to a research conducted by Gartner. Previously known for hardware solutions, Oracle has made concerted and sustained efforts to shift towards offering software-related cloud solutions. The transition from the perennial hardware solutions includes Oracle’s marketing cloud driven by data.
The report singled out a number of factors as being driving factors that helped Adobe cement its leadership position.
Gartner however noted flaws in some of the Adobe product, managerial gaps as well as cross-cloud integration also need improvements.
For some time now, Adobe has been in the midst of transition to all things cloud, a move that is bearing fruits in a big way. On the other hand, Oracle is a late comer to the cloud party but it has recorded impressive results, hugely making up for the time lost. In the last quarter Oracle increased its combined sale from its software and platform cloud service unit by a whopping 81% to $878 million.
Two major drivers on Oracle’s future growth list made up 10% of the total $9 billion in revenue. In the second quarter of the 2017 fiscal year, the company doubled the 5% recorded the previous year.
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Although Oracle and Adobe may seem separated in terms of their operations but the two companies share something in common-both one of the best cloud marketing on the market.
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