American Premium Water Corp (OTCMKTS:HIPH) reported a jump in its distribution region beyond its New Jersey and New York core, adding a series of medium-sized sellers in Southern Connecticut. Meanwhile, in addition to enhancing delivery on its signature product and performing its exhaustive probe of the CBD and cannabis market for venture associates and/or acquisitions, the firm is currently in talks with numerous yet unnamed entities.

According to CEO Zack Davis, this permits company to broaden its line to cover the specialty water area. Davis reported that the APWC brand is associated with high quality and health water. They find considerable value to be unlocked in the infused and specialty water arenas. He added that he can’t yet disclose the content of infused version type, but he considers it will set them apart in the space. The management is extremely thrilled about the upcoming future and in addition, the bottled water segment in general.

The highlights

American Premium Water reported a commitment to extending its vision to serve a progressively health-conscious country by entering the cannabis arena. The company has long kept its eye on the cannabis, CBD, industrial hemp and medical marijuana markets. Management stated that water is an expression of what’s continually been in focus, a quality good with maximum health advantages. The new legislation indicates unparalleled access to the added health advantages of CBD and cannabis oil, so for them venturing into the cannabis market is just an apparent extension of that vision.

Davis also added that he can attest to have witnessed first-hand the health advantages of CBD oil on a consistent basis. After that, hemp itself is a notable product that was unfairly barred for a quite long period. The management firmly believe that, properly executed, it can be a major driver in rebooting the country’s productivity in the imminent years, so it’s doubly thrilling for them to be surveying the space in respect of the best prospects from a public firm standpoint.

The firm is exploring numerous alternatives, from CBD-based health offerings to support services, either via private ventures, M&A, and projects to be making specific announcement in the near term.