Many of the suitors that had expressed their interest in buying Twitter Inc (NYSE:TWTR) have dropped their bids. Some of the potential suitors who chose to bypass the messaging giant included Alphabet Inc (NASDAQ:GOOGL) Google, Salesforce.com Inc, and Walt Disney Co (NYSE:DIS). This has put the company in a tight spot and may be forced to opt for a different route which apparently is not yet clear. In an effort to restructure and perhaps gain a better grip that would attract more buyers, Twitter hired bankers to explore it but still the sale process aborted.

In the recent years, the micro-blogging service has been spending a massive amount of money on product development and marketing. However, this did not give the company’s growth any impact; instead, it stalled to the point of being overtaken by that of Facebook.

What next after the declined buyout?

Twitter does not have many options to this, but the very notable one is a job cut option according to a management professor, David Hsu. It will be pushed to embrace a major restructuring, which will result in cutting off of its almost 4,000 employees. SunTrust analyst Robert Peck seems to agree with Hsu citing that it will save the company close to $100 million a year.

Another consideration would be reducing expenses, which would involve cutting products and moving of various engineering positions to cheaper locations. There is also the opportunity of reforming its stock-based compensation plans, especially when putting a new employee on board. This is one of the many things that turned off private firms that earlier examined a possible buyout of Twitter last year.

The final alternative is to consider bringing in external strategic investors o help in giving the company a new turnaround and if this is to be done, it must be fast.

THE MORNING REPORT

Start your workday the right way with the news that matters most.

Subscribe Now!

Your information is 100% secure with us and will never be shared Disclaimer & Privacy Policy

But did ex-Microsoft Corporation’s (NASDAQ:MSFT) CEO have an interest in Twitter?

Word has been going around that Steve Ballmer, the ex- Microsoft CEO, who is still a shareholder had an interest in the Twitter buyout. However, the Los Angeles Clippers owner has denied the allegations citing that he has a good life hence he needed not to do that. He further states that he had always thought that Google would have been the best fit for the Twitter buyout.