Starbucks Corporation (NASDAQ:SBUX) opens more store in the United States and the world, the coffee chain has stuck to using its employment power to cause change in communities where it operates. The coffee giant which is planning to open 12,000 additional stores by 2021 has increased the number of military spouses and veterans it plans to employ to 25,000 by 2025. The company has already reached its goal of employing 10,000 by 2018.
Starbucks CEO Howard Schultz in a statement during the recent annual shareholders’ meeting stressed the company’s plan to offer jobs to 10,000 refugees at all its global outlets by 2022. When it was first announced the program led to social media fall out many threatened to boycott Starbucks’ products.
The threats however seem to have done less to deter the company’s program. Against the expectations that the company would pull back its refugee program, or may be remain quiet about it, Schultz, who will soon be stepping down from the CEO post but retain the post of executive chairman stressed the plan is on and will be implemented together with efforts to veterans and their spouses. He added that the company plans to launch more stores near military camps and train more disadvantaged young people to work in its stores.
The coffee giant currently runs 25,000 stores and has employed 330,000 people. Opening an additional 12,000 stores in a span of five years will lead to high demand for labor which the company plans to fill with at-risk youth, veterans and their spouses.
The company has opened stores near military bases to train veterans and their spouses so that they can be in a position to work with the company.
The company has also launched the Opportunity Youth program which entails hiring youth aged 16 to 24 who are unemployed and not attending school in addition to building 15 stores in “underserved” places that also serve as centers for training the youth. The company has already achieved its target of hiring 10,0000 people through the Opportunity Youth program.
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