GoDaddyInc (NYSE:GDDY), is a rather well-known web domain and hosting service for registration of websites. Recently, the company undertook the release of a new feature, which enabled users to not only find emoji-based domain names but register them as well.
The senior director of GoDaddy Theresa McGinnessGeraghtystated, “This feature was driven by the rise of mobile internet usage, which now accounts for over 60 percent of traffic, consumers are integrating emojis into their conversations on social media, messaging and beyond.”
How emoji-based domain names will be used
In a statement that the company released involving information on their emoji-domain names, they stated that there are thousands of possibilities for emoji-based domain names. Furthermore, the company stated that thanks to background algorithms and the use of the .ws extension, this emoji-domain is versatile on all platforms.
According to the company, this is not the first time that emoji based domain names have been used, allegedly the first ever emoji domain name was registered in 1995. However, the company ensured that they made it clear, the domain search engine for emoji-domain names is not searching for the companies domain names, merely for domain names that are available to be registered.
The search engine was created by one of GoDaddy’s employees. The search engine was created as part of the company’s very own hackathon
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Potential for Emoji based domain names
GoDaddy did announce that they were well-aware of the financial significance that this feature could yield for not only the company but also for those that make use of these domain names. This is not the first time that companies will have used emoji-based domain names to be different.
An example of such advertising includes The Coca-Cola Co (NYSE:CO) advertising campaign, which took place in Peurto Rico. This advertisement involved making use of advertising emoji-domain names over large billboards. Shortly after this was implemented, a Norwegian airlines company made use of a similar market strategy involving emoji-domain names.
