Amazon.com, Inc. (NASDAQ:AMZN) have rolled out its Prime Music Streaming Service app in India recently. According to the reports, the apps are currently available on the web, Android and iOS. The new service allows the end users the access fast and almost free of charge shipping services and music video service for only $15 annually. The deal is the best compared to what the rival firms such as the Saavn, Gaana, Apple Music and Google Play are offering on the market.
Amazon is aggressively taking over the Indian market with its grocery business and has invested heavily in the warehousing and other facilities including the specialized equipment that support cold storage to hold perishable products. The company’s the warehousing facilities are strategically located in Delhi, Mumbai, Bengaluru and Hyderabad and other regions that Amazon intends to expand its presence.
Amazon has also created an app called Amazon Now, a vehicle that distributess food stuffs and other perishable goods sold online and in the firm’s retail stores. Though Amazon has not disclosed how large its music catalog will be in India, the company has been offering the same service to other markets including the US where more than 40 million people have subscribed to its Prime Unlimited service app. The firm also unlocks about two million music songs in several markets that it serves across the world.
Amazon will now unbolt local music in India where the users would access film soundtracks and artists from the region including the Hindi, Punjabi, Tamil, English, Telugu, Kannada, Marathi, Bengali, Gujarati, Rajasthani, and Bhojpuri. According to the report, the move will help keep the Prime clients in the region who are enthusiastic to the Amazon’d products and services.
The company also launched its Echo speakers in the Indian market and its Alexa assistant service, which is built into the Prime Music app, promotes over 12,000 skills in the region.
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