Facebook, Inc. Common Stock (NASDAQ:FB), expands breaking news label to more publishers. It began testing a “breaking news” label for developing stories back in November, and now the social network is expanding the option to more publishers.
The company had earlier made commitments to have more quality news from various company’s run through their platform having received numerous requests from its clients to be getting more informative and real time news on Facebook
Over the past few weeks, Facebook managed to run the tests in the US that enabled a small group of local and national publishers identify and run the stories labeling them breaking news.
Beginning this week, the company aims to extend to 50 more outlets in Australia, Latin America, North America and Europe will have an access to this tag with the company promising to offer more publishers the option in future.
In an attempt to make the posts visible in the news feeds, the publishers and the broadcasters will have an opportunity to label their mobile/web links, instant articles and live posts on Facebook as breaking news
Such posts have been slated to display their menu in the top right side of the news feed hence readers can easily get access to them and are able to provide a feedback on stories to which they feel should not be warranted the breaking news tag
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All the publishers who shall be included in the test shall have the opportunity to use the tools once a day and set the time limits for how long the story can be breaking and which should not exceed six hours.
The project has been attributed to Facebook’s initiative to connect people and one of the ways to link up people is through sharing of news and stories with friends and families in which case they must be timely
In its pilot project, Facebook sampled a few publishers like News Corp, ABC, Fairfax, Nine, Seven etc. hence this will ensure the breaking stories stand out more than other stories in the news feed.
The publishers are also expected to get statistical feedbacks from the project for which so far have been recorded as positive i.e. the likes, shares and comments. Once this picks up, it shall be expanded to more platforms.