Snap Inc’s (NYSE:SNAP) users have been unhappy over its recent redesign that the company started rolling out in the US last month, which is extensively altering the publishers content that the users are using for their shows and stories. Several publishing partners have experienced huge spikes, some are seeing declines, while others have reported an increase in total viewers but a decrease in the time spent viewing the content.
Snapchat, a subsidiary of Snap Inc recently shifted the publishers’ content into its own feed away from what the users’ friends create and share. The company is currently using a software algorithm that is closely related to what Facebook uses to control its News Feeds to establish what show up at the top. However, the publishers still do not comprehend why their traffic is varying or how the firm’s algorithm works.
According to the close sources, Snapchat has not clarified to the publishers how the system works; hence they are navigating the newly redesigned section with little knowledge on what works best. However, the company through its spokesperson believes that the redesign will help the users to get the right content from the right people and allow its users to easily access content that could interest them.
Evan Spiegel CEO at Snapchat has come out to defend his company against the continuous complaints by claiming that they are on the right track and people should adjust to the new way of doing things.
Since the firm started rolling out its new redesign app in February, most people have taken their criticisms on other social media platforms about the Snapchat’s new app that makes it difficult to find friends and read messages and other content.
About 1.2 million people have already signed for a petition to eliminate the redesign or delete their Snapchat accounts. But the company remains firm with its decision on the resign despite the negative reviews from its customers that have seen the Snapchat’s market value plunging by $1.3 billion by the end of February.
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