Facebook Inc. (NASDAQ:FB) originally announced last year, that they may have overshot on some of the metrics, relating to the company’s advertisement metrics. However, now the company has announced that they intend to release its advertisement data, in order to make it eligible for an independent audit.
In addition to this, when the company announced the overshot on metrics, they also announced that there was a bug responsible for this. According to the company at the time, this bug allowed multiple visits from the same user’s to be added to the visitor counter, which broke the metrics of the advertisements.
More details about the upcoming Facebook audit
There has not been any mention of the company, regarding the exact date that they will be releasing this data, and going for an independent audit. However, those who are well-versed in the matter, have been stating that it can be expected to happen sometime throughout this year.
The company did state, in an online post, “We are committed to an audit by the Media Rating Council to verify the accuracy of the information we deliver to our partners.”
According to the release notes, regarding the company’s intentions, it is evident that this year, the company will be focusing on transparency with its shareholders. The reason is that the company has announced that it will be disclosing detailed information about both Facebook and Instagram platforms.
This information will detail to shareholders the total analytics of each platform. Furthermore, the company revealed that shareholders will even be able to see the number of milliseconds from marketing messages live time.
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Changes Facebook may bring for those who use the platform to advertise
Despite independent auditing being somewhat a big deal, the company has also announced that in addition to this, they are looking to make a few changes to their platform, which may prove beneficial to those who make use of it for advertisement purposes.
Essentially, this change deal is that advertisers will only be eligible to pay for adverts, which have been watched from start to finish. The other condition for them to pay is when the video is played with the sound on.
