Facebook Inc (NASDAQ:FB) announced recently that it’s launching the Women in Gaming initiative. After working hard to support a group of women to excel in the gaming industry, the company has launched a page for the community to share and build useful connections with each other.
The company intends to gradually change the gaming industry by making it more friendly and warm for women. According to Aoife Brodigan, the marketing leader for Facebook in both Europe and Middle East commented that Facebook is focusing on bringing women together to share stories and empower one another on key issues that face their gender. The company believes that for decades, women have been underrepresented in the gaming industry despite that fact that they have a vital role to play in the industry.
The new initiative called #SheTalksGames comprise of a destination webpage that would host relevant information on the program and upcoming events and platform specifically for women to share stories on challenges, opportunities and aspirations.
Meanwhile, Facebook is planning to expand its jobs section on its platform as it looks into ways to strategically compete with Microsoft’s LinkedIn tool. The company is also planning to inject more than $1 billion in its diverse teams, technology and initiatives for the year 2018. The tool which was launched in the US and Canada on a pilot study will now expand to other 40 countries.
Though LinkedIn focuses on high-skilled job market, Facebook is concentrating on the low-skilled job seekers with the intention of improving the living standards of people while enhancing its lucrative business across the world. Business companies would be allowed to post job offers to the Jobs tab located on the company’s Page called Jobs dashboard Facebook Marketplace. The job openings would also appear in the News Feed through ads. The job seekers would be search and submit applications and schedule for interviews via Messenger tool.
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