D. Marie Apple Inc. (NASDAQ:AAPL), in its recent letter to the National Highway Traffic Safety Administration (NHTSA), said that the company has “invested heavily” in the project concerning self-driving cars. The letter was sent to the US transport regulators by The Product Integrity Director of the company, Steve Kenner.
In his letter, he worded about the company’s inclination towards knowledge regarding the automation and machine learning of self driving cars. He also wrote that the company was excited regarding the impending aspects of automated systems, which also included transportation.
No detailed description about company’s plan on the project was offered. Nevertheless, the letter did mention the project’s “significant societal benefits.”
Apple’s secret initiative out in open: Is it called PROJECT TITAN?
In what was discussed within the company in a hush-hush manner has now come out in open. Speculations about Apple’s inclination towards the automated transportation, especially the self-driving cars have been into the market from past two years.
It has long been apprehended that Apple is working upon its automated car under the project entitled TITAN. This is the inside secret of Apple, where over 1000 engineers as well as other technicians have been brought on board from Sunnyvale, California’s secret labs. It is known that some of these staffs were even extracted from the consumer product teams of significant importance to other companies.
The letter to the US transport regulators was written on 22 November 2016, but has only been revealed now.
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So, will apple produce its own car?
The letter hasn’t confirmed about Apple’s plans to self-manufacture its automated transport or car, but the possibility of doing so hasn’t been shunned completely. The letter drops Apple’s hint to enter this market with its statement describing about “promotion of fair competition” and “equality for new entrants” in the automated vehicles market.
2020: A year of self-driving vehicles?
It is vital to note here that several popular and known names in the auto sector, along with technology groups, are working towards automobiles’ future. The first such models have been promised in 2020 or beyond.
Other companies, such as General Motors Company (NYSE:GM), Tesla Motors Inc (NASDAQ:TSLA), Daimler AG, Ford Motor Company (NYSE:F) and even Alphabet Inc (NASDAQ:GOOGL) are also pursuing the revolution.
