Microsoft Corporation (NASDAQ:MSFT) recently concluded its shareholder meeting. The focal point of the shareholders in the meeting circled around the next move of the company regarding its Windows phone. The company’s CEO, Satya Nadella, hinted that the Nokia Lumia smartphone is possibly in its death stage, but Windows will not be completely dead on the mobile devices. Nadella has nevertheless expressed his company’s willingness to support Windows phone.
Microsoft’s Mobile Strategy: The Road ahead
The most interesting question that shareholders posed to the CEO was evident. If not Windows on the mobile then what else? The CEO’s answer to the question explains the future of Microsoft’s strategy. The company says that its USP is differentiation and it shall focus on to doubling its effort in this direction.
It is more or less clear that Microsoft isn’t running the race of mobile OS. Instead, it is maximizing on what it believes, it is good at- capturing the cloud market.
The CEO says that despite not making a considerable mark in the market, the Windows Phone showed that it is different in terms of manageability, security, Continuum capability and so much more. Nadella believes that his company’s phone have the potential to function like a full-fledged computer.
HP X3 is the perfect example to substantiate Nadella’s claims. The recently introduced device has been built on the Windows Phone platform.
Microsoft’s Plan for Sustainability
Clouds can take you to places you’ve never imagined! Microsoft seems to be mugging up the quote and its future course of action lies in reinforcing its cloud platform. The company knows that it is the king of OS for PCs because Windows hasn’t found a successful replacement for the computers yet. Likewise, Android to phones is what Windows is to PCs. Microsoft aims to find a non-moving position at a place where they can find users’ loyalty intact.
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And how? There are so many users who have iPhones, but prefer to use Google Maps, Gmail and Google calendar. This is what Nadella is talking about. Microsoft Office 365 also has users across all platforms and so has One Note.
Cloud is one area where Microsoft can maximize its market share and cement its users’ loyalty. The digital ecosystem calls to Microsoft for the same and this, is what exact, is Microsoft’s sustainability plan.
