Organigram Holdings, Inc. (OTCMKTS:OGRMF) has been selected as the exclusive Canadian cannabis producer, brand developer and business partner for Trailer Park Boys. As part of the deal, OrganiGram will coordinate with TPB Productions Ltd. team to develop packaging, branding, and a competitive product portfolio aimed towards recreational marijuana clients and distributed solely by OrganiGram. The agreement also comprises product placement prospects and branding of peripheral cannabis products.
The management speaks
Ray Gracewood, the Chief Commercial Officer at OrganiGram, said that this association strengthens one of their strategic building blocks as they plan for the recreational use legalization in Canada. The TPB team has an aligned vision to advance a National brand with their assistance. They are incredibly thrilled at how the association will come to life. TPB have become a reputed name within the Canadian entertainment industry since first appearing telecasted on 1999. Following their deal with Netflix in 2014, TPB spectators have expanded significantly into the U.S. and beyond.
Gracewood reported that they remain firmly dedicated to manufacturing and supplying premium cannabis for their expanding patient base. They intend on maintaining that dedication in the future at company. The company also need to be strategic on the prospects that will be offered to them with the coming up of recreational use legalization in Canada. Brands will be major importance within the cannabis market industry, and they are working on the thought leadership and advancing their strategy in advance of these projected changes to ensure they are prepared.
Louis Thomas said that they had been monitoring thoroughly to best interpret how they might be able to venture into the cannabis industry in Canada. After the initial talks with the Maritime based personnel team at OrganiGram, they all felt intensely that they were the ideal associate and the timing was perfect to move forward.
The deal, which has a preliminary term of five years, incorporates an exclusive branding and product association in Canada in lieu for consideration that covers an arrangement of cash payments and other non-monetary consideration.
THE MORNING REPORT
Start your workday the right way with the news that matters most.
Your information is 100% secure with us and will never be shared Disclaimer & Privacy Policy
