Alphabet Inc Class A (NASDAQ:GOOGL) is secretly building a social gaming startup called “Arcade” in partnership with the wunderkind, Michael Sayman. The project will not have any tie-up with the existing social networks and users will have to create a new account using their phone number. Although Google recently confirmed that it is currently building such a startup, it did not provide any details except that the project will be focused on mobile gaming with friends. The startup is an attempt by the social media giant to create fledgling companies within its operations.

Arcade To Debut Game This Summer

Michael Sayman who is supposed to be the co-owner and founder of the firm Arcade started his career at a young age of 17 as an intern in Facebook, Inc. Common Stock (NASDAQ:FB) and then joined Google last year. Now the 21-year-old tech genius is busy building the first app for his new firm which will be launched this summer. Reports suggest that the app will include some elements of a trivia game that can reach millions of users through the trivia sessions and create real-world social gatherings where friends, families, colleagues can come together and play a game.

According to a Google spokesperson, it is very early to say anything about the experiment so there are not many details for sharing right now. Arcade is part of Area 120 division of Google that allows selective employees to work on small startups within the Google ecosystem. Since Arcade’s new app will not tie-up with any existing social media network, it will create its own hangout arena for its users.

 Google’s Another Attempt To Venture Into Social Media Networking 

Google has been trying every bit to launch its social media networking site like Facebook after its attempt at Google Plus failed to take off. That is why; it has been trying out different ventures under Area 120. Arcade is one of its attempts to make an entry in this world of social networking. Sayman is a part of Area 120 and has an authority and budget to hire staff for marketing, design, and finance for creating a startup with less risk.


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If the attempt succeeds, it could be made a part of a broader company or wound down.